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The Birth of Driftwear
Tuesday, April 13, 2010 at 08:27AM The Birth of Driftwear
My student Isabella Whitney is the proud owner & designer of the new brand Driftwear. She is completeling her senior thesis/focus project soon by developing this brand and it launches April 19th!
I am so very proud of her work and her accomplishments and I wanted to share them with all of you.
Many people aren't aware of all of the nuances and complexities involved in developing a product line, brand and indie biz. Isabella has done a fantastic job documenting all of those things in her blog- The Birth of Driftwear.
In addition, she has approached marketing wisely, creating guerilla art (I blogged about what Guerilla Art is two years ago- check it out here!) marketing campaigns and using the stop- motion fever my hub and I imparted on our students to promote the brand. I already have three of her designs that I'm interested in purchasing!
PSSSTTT- SECRET... another giveaway opportunity is in the works to celebrate the Driftwear launch!
Driftwear Mission ststement
detail shot of guerilla marketing by Isabella Whitney
Reader Comments (5)
congratulations to Isabella on her new indie biz!
I can't wait for her website to open, I've been excited since I saw her doing the block prints in Swartley. I want to do something like that, it would be so nice * w *
Cool! It looks so crafty it's amazing how ur students all r becoming Great Artists!!!
Very cool post, I will definitely check out Isahella's site.
Crap, In my effort to post while I have a free moment at work I am typing too quickly and I cant go back to edit my typos. So Sorry!