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visual artist and writer marisol diaz

i am a self-defined Nuyorican creative (that is a Puerto Rican who is from both the isles of Manhattan, NYC and the Caribbean). I share daily in the joy of education and live in a cute port town in New York, in a 'teensy-weensy' apartment with my two dogs and canary named Valentino. Check out my Etsy shop for purchasable pieces. Please do not reproduce imagery off of this site without explicit credit and no derivatives may be made of my original imagery- Thank You.

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The Birth of Driftwear

The Birth of Driftwear

My student Isabella Whitney is the proud owner & designer of the new brand Driftwear. She is completeling her senior thesis/focus project soon by developing this brand and it launches April 19th!

I am so very proud of her work and her accomplishments and I wanted to share them with all of you.

Many people aren't aware of all of the nuances and complexities involved in developing a product line, brand and indie biz. Isabella has done a fantastic job documenting all of those things in her blog- The Birth of Driftwear.

In addition, she has approached marketing wisely, creating guerilla art (I blogged about what Guerilla Art is two years ago- check it out here!) marketing campaigns and using the stop- motion fever my hub and I imparted on our students to promote the brand. I already have three of her designs that I'm interested in purchasing!

PSSSTTT- SECRET... another giveaway opportunity is in the works to celebrate the Driftwear launch!

Driftwear Mission ststement detail shot of guerilla marketing by Isabella Whitney

Reader Comments (5)

congratulations to Isabella on her new indie biz!

April 13, 2010 | Unregistered CommenterSalmezan

I can't wait for her website to open, I've been excited since I saw her doing the block prints in Swartley. I want to do something like that, it would be so nice * w *

April 13, 2010 | Unregistered CommenterHanna

Cool! It looks so crafty it's amazing how ur students all r becoming Great Artists!!!

April 17, 2010 | Unregistered CommenterRina

Very cool post, I will definitely check out Isahella's site.

April 20, 2010 | Unregistered CommenterTai

Crap, In my effort to post while I have a free moment at work I am typing too quickly and I cant go back to edit my typos. So Sorry!

April 20, 2010 | Unregistered CommenterTai

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