The Birth of Driftwear

The Birth of Driftwear

My student Isabella Whitney is the proud owner & designer of the new brand Driftwear. She is completeling her senior thesis/focus project soon by developing this brand and it launches April 19th!

I am so very proud of her work and her accomplishments and I wanted to share them with all of you.

Many people aren't aware of all of the nuances and complexities involved in developing a product line, brand and indie biz. Isabella has done a fantastic job documenting all of those things in her blog- The Birth of Driftwear.

In addition, she has approached marketing wisely, creating guerilla art (I blogged about what Guerilla Art is two years ago- check it out here!) marketing campaigns and using the stop- motion fever my hub and I imparted on our students to promote the brand. I already have three of her designs that I'm interested in purchasing!

PSSSTTT- SECRET... another giveaway opportunity is in the works to celebrate the Driftwear launch!

Driftwear Mission ststement detail shot of guerilla marketing by Isabella Whitney